About the Challenge

• The Quit to Win! Challenge is a health promotion campaign for people who wish to stop smoking. The purpose of this campaign is to improve the quality of life and life expectancy of individuals through behaviour modification.

• For the participant, the Challenge consists of not smoking, i.e., not inhaling smoke or using any product that contains tobacco, such as cigarettes, cigars, cigarillos, pipes, etc., without being limited to the preceding, for a minimum period of six weeks from March 1 to April 11, 2010, inclusive.

• A duly registered participant who successfully completes the Challenge and meets the conditions of its rules and regulations may win a prize for entering if that participant is still a non-smoker at the time the winners are announced.

• Registration is free and any person who registers may withdraw from the Challenge at any time by sending an e-mail message to info@defitabac.ca