2009 highlights

• The Quit to Win! Challenge was celebrating its 10^th anniversary in 2009.
• 16,277 participants committed to not smoking from March 1 to April 11, 2009. Since 2000, more than 276,000 smokers have taken up the Challenge.
• 59% of participants registered with a non-smoking sponsor whereas 41% teamed up with a partner who also wanted to quit.
• 85% of participants subscribed to the I’m Butting Out! e-mail series.
• More than 1 out of 4 participants asked for support from a Ligne j’Arrête helpline counsellor.
• There were more than 100,000 visits to the QuitChallenge.ca website from the December launch of the Challenge to its closing in April. As well, over 17,900 messages were exchanged on the website’s forum.