2010 highlights
- 15 804 participants committed to not smoking from March 1 to April 11, 2010. Since 2000, close to 295,000 smokers have taken up the Challenge.
- 62% of participants registered with a non-smoking sponsor, whereas 38% teamed up with a partner who also wanted to quit.
- 83% of participants subscribed to the I’m Butting Out! e-mail series.
- One out of 4 participants asked for support from a Ligne j’Arrête helpline counselor.
- There were close to 100,000 visits to the QuitChallenge.ca website since the launch of the Challenge. As well, over 10,000 messages were exchanged on the website’s forum.