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Quit to win! Challenge
From March 1 to April 11, make a commitment not to smoke for 6 weeks.

2010 highlights

  • 15 804 participants committed to not smoking from March 1 to April 11, 2010. Since 2000, close to 295,000 smokers have taken up the Challenge.

  • 62% of participants registered with a non-smoking sponsor, whereas 38% teamed up with a partner who also wanted to quit.

  • 83% of participants subscribed to the I’m Butting Out! e-mail series.

  • One out of 4 participants asked for support from a Ligne j’Arrête helpline counselor.

  • There were close to 100,000 visits to the QuitChallenge.ca website since the launch of the Challenge. As well, over 10,000 messages were exchanged on the website’s forum.