What is the Challenge?

For 6 weeks, from March 1 to April 11, 2010, participants commit to not smoking, with the help of a non-smoking sponsor or by teaming up with another participant who wants to quit smoking.

The Challenge offers you:

• A free support kit available at PJC Jean Coutu drugstores;
• The QuitChallenge.ca website, with information, tips, tools and a motivating virtual community;
• A series of encouraging emails exclusive to participants.

And prizes valued at more than $10,000!

2 participants out of 3 succeed !

The various surveys carried out to measure the impact of the Quit to Win! Challenge indicate that on average, 2 participants out of 3 successfully meet the challenge of not smoking for six weeks. Highly encouraging data for participants!

11 years already

In 1999, the ACTI-MENU team and the Direction de santé publique had the idea of helping the greatest number of people possible to free themselves of tobacco by encouraging smokers and non-smokers to participate in a huge, dynamic and positive campaign based on mutual support.

The Quit to Win! Challenge is an initiative of ACTI-MENU and the Prevention Division of the Montreal Heart Institute. It is produced in partnership with numerous public and private organisations, notably the Quebec Ministry of Health and Social Services (MSSS), the Quebec Public Health Departments (DSPs), the Canadian Cancer Society, Jean Coutu, Pfizer, Novartis and TELUS Health Solutions.

This home-grown initiative was inspired by the World Health Organization's Quit & Win campaign, which originated in Finland and has been held since 1994 in numerous countries around the world. Of all the participating challenges from many countries in 2002, the Québec’s Quit to Win! Challenge was proclaimed grand winner in the WHO international campaign.